The Brand Builder Program covers:
A comprehensive analysis - Review where your brand is at and what you want it to look like, including what you want your holistic brand experience to be. Review the why, the mission, vision, values, brand language, brand position, brand voice, tone, and more.
Market Research - Discover what brand & aesthetic is most appealing to your audience. Use that valuable information to build a brand that connects with them visually. Explore what other brands, your competitors, are doing in industry and what online or in-person spaces would be most supportive for your brand to show up in.
Connect With Your Audience - Practicing empathy, get deeply grounded on who you are talking to, where they are, what they like, and developing your messaging and language in a way that speaks directly to them with ease.
Brand Purpose - Review your brand's mission, vision, and values. Get grounded in what your main goal is when it comes to branding (ex. a product or service, lead generation, brand awareness. etc.) and use that understanding to further develop your brand's messaging.
Visual Vision - Get clear on what you envision when it comes to your brand, determining your preferred aesthetic and incorporating your clients preferred aesthetic to decide the typography, colors, textures, patterns, tones, imagery, and more.
Mood Board - Put together the pieces of the visual vision, creating a visual representation of what your brand aims to convey in regards to overall look and feel.
Templates - Together, we create online templates using the elements of the visual vision and mood board. Examples of templates include social media post templates, cover photos, one-pager / landing page elements, etc.
Optimize - Optimize your social media & website, ensuring all descriptions are up to date and cohesive, all links are available, easy to access and read, they are all contributing to an experience of ease for the client, promotes consistency, and systematically promotes progress toward your brand's goal.
Guideposts - Increase the quality of your engagements by going deeper into brand strategy, using guides provided by Sabiartistry that support you in deciphering the types of posts you could make, what goes into a post, how to effectively story tell, and more.
Launch - Create and implement a plan / strategy to get your branding out there, starting to engage authentically with your audience.
Engagement & Nurturing Relationships - Discuss how to increase visibility and reach in the space that you operate in, how to consistently show up "on brand," how to effectively talk about yourself and your brand, and engage your audience in a way that promotes your goals. Create a practice of effectively, authentically nurturing your audience and furthers engagement.